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We invest in **leading consumer products** companies

We provide **growth capital, proprietary insights**, and  
**operational support** to scale in China

Our investors are **long term partners** and we make decisions  
with their best interests in mind

Who We Are

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We are **more than an introduction**

We operationalize the **unique insights and resources of**  
our anchor investor, **Alibaba Group**, to drive differentiated outcomes

**We solve “pain points”** in one of the fastest growing and  
most complicated retail landscapes in the world

Our Value Proposition

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**Local** with an  
**international** and  
**entrepreneurial** mindset

Before joining C2 Capital, Fiona worked at Hony Capital involved in  consumer goods and B2B services investments focused on Chinese outbound e-commerce industry and participated in post-investment operations at Vision Knight Capital. Fiona has a master's degree in Finance from Fudan University and a bachelor's degree in Economics from Peking University. 

Fiona Chen

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Associate

Vivian has 20+ years of international business, human resources, and operations experience in Asia. 
Before joining C2 Capital, Vivian worked at Laureate Education, HRnetOne, and Foxconn in Tokyo, Bangkok, Seoul, and Taipei. Vivian has bachelor’s degree of International Trade from the Tamkang University and a MSc of Risk Management from the University of Southampton.  




Vivian Chiang

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Operations & Research

Sam has 15+ years of market analysis, strategic planning, M&A screening, and operations experience in Asia. Before joining C2 Capital, Sam worked for Hewlett Packard, Ricoh, Laureate Education, and the Whittle School and Studios in Shanghai. Sam has a bachelor’s degree of Business Administration from the Southwest University and MBA from the University of Liverpool.  


Sam Huang

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Director

Before joining C2 Capital, Steven worked at Mars & Co involved in strategic and operational advisory services. Steven has a bachelor’s degree in Accounting and Economics from the University of Sydney. 

Steven Huang

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Analyst

Janice has 10+ years of private equity fund administration experience. Before joining C2, Janice worked at Noah Holdings, State Street, Citi, and Deloitte & Touche in Hong Kong. Janice has a Bachelor of Business Administration from Chinese University of Hong Kong and is a member of Hong Kong Institute of Certified Public Accountants.  



Janice Lam

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Senior Finance Manager

Wendy has 15+ years of fund administration experience for private equity and hedge funds. Before joining C2 Capital, Wendy worked at State Street, Citi, HSBC, Commonwealth Bank of Australia, and JPMorgan Chase in Sydney and Hong Kong. Wendy has a Bachelor of Commerce degree in Accounting from University of Western Sydney and is a member of CPA Australia.   



Wendy Law

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Finance Director

Jackie has extensive experience in retail, international trade, and cross border e-commerce development in Asia, Australia and New Zealand. Before joining C2 Capital, Jackie worked at the Australian government, and the Alibaba Group in Tmall Global, Tmall Direct Import, and the Australia New Zealand Business Development in Hangzhou and Melbourne. He previously served as a board member of Australia China Business Council. Jackie has a bachelor’s degree of Media and Economics from the University of Adelaide.  



Jackie Lin

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Vice President

Steve has 25+ years of investment, operations, and management experience in Asia. Before C2 Capital, Steve worked for Morgan Stanley, Goldman Sachs, GMAC Commercial Holding Corp. (subsequently, Capmark Financial Group) and Laureate Education in New York, Hong Kong and Tokyo. Steve co-founded a non-profit organization, Hands On Tokyo, and previously served on the Board of Directors of Xi’an Jiaotong-Liverpool University and Hunan International Economics University. Steve currently serves on the Board of Directors of Bubs Australia, KDC/ONE, Stella & Chewy’s, Petcurean and Eat Just. Steve has a B.A. in Economics from Harvard College.  

Steve Lin

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Managing Partner

Before joining C2 Capital, Peiyao worked in cross-border M&A in the consumer and industrial goods sectors at CITIC Capital Private Equity, and in strategy development and operation optimization at L.E.K. Consulting. She has a bachelor’s and master's degrees in Finance from Fudan University. 

Peiyao Mao

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Associate Director

Before joining C2, Yanran worked at Prudential Financial Inc. Shanghai Branch office (Pru.) as an executive assistant. Yanran has a master’s degree in finance from the University of Delaware and a bachelor’s degree in finance from Missouri State University.

Yanran Wang

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Office Manager

Before joining C2 Capital, Qidan worked at Fosun International involved in strategic investments and cross-border acquisitions, and involved in post-investment operations at American Securities in China. Qidan has a bachelor's degree in Management from Fudan University and a MBA from Cheung Kong Graduate School of Business.  



Local with an
international and
entrepreneurial mindset

Who We Are

Our Value Proposition

Our Team

Local with aninternational andentrepreneurial mindset

Who We Are

Our Value Proposition

Our Team

Local with an
international and
entrepreneurial mindset